Write in the Present Tense.
Your reader wants their information fast and well curated. But, more importantly, they also want it to be engaging.
Present tense writing will engage your reader and make them feel like they’re there with you. You’re infusing an urgency into your writing and your reader will appreciate it. By speaking actively you are making your reader feel connected more to you and your content.
Conversely, writing from past tense (detached) point of view will bore your readers
This rule isn’t cut and dry, as it can be wise to strategically pepper past-tense in your writing. But you must use it strategically.
Write Edutainment.
With just one mouse click your reader has left your article in search of an one that is better (or perhaps just better written).
You Have to Keep. Your. Reader. Engaged. The best way to do this? Make them feel that they’re both learning something important and being entertained in the process.
It’s like combining the feelings the relaxed entertainment of a TV show with the often times uncomfortable feeling of learning something new. Not an easy task, but it can be done. Admittedly, some topics are much harder to achieve this balance with. We feel for you, but also believe you can do it